If you aren’t already heading to Starbucks locations to get your cups of joe, and you are an avid Foursquare user, you may want to change your go-to source for coffee.
Foursquare announced today that they have teamed up to offer a “Barista” Badge for Foursquare users who check in to five or more Starbucks locations. While the company has not determined an effective way of tracking checkin frequency to a single location, it is a step in the right direction for Starbucks, Foursquare and geolocation marketing in general.
It is no surprise that Starbucks has decided to expand their social media efforts. The Starbucks Facebook fan page has more than 6,100,000 fans while the Twitter page has over 800,000 followers.
Starbucks has an immense amount of potential to utilize geolocation websites to share special offers with their customers. The New York Times’ Bits Blog notes that mobile coupons have been utilized by a number of coffee shops, and hints at the fact that Starbucks could be next in line.
Considering the immense amount of overall popularity and name recognition that Starbucks receives, the company has the opportunity to offer exceptional prizes and giveaways. Chris Bruzzo, vice president of brand, content and online at Starbucks, noted this in his interview with the Bits Blog.
Does the new badge encourage you to go out to different Starbucks locations to get it? Will you change your Starbucks consumption habits with the news?
(Image Credit: Bits Blog)
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