Foursquare Unveils Multi-Level Times Square Ad

Foursquare has unveiled a beautiful new advertisement in New York City’s Times Square that will reach thousands of people a day.

The ad is a huge, multi-level corner advertisement that will command the attention and the curiosity of passers-by—and it must be a dream for the geolocation platform to have such a huge presence.

According to TechCrunch, the ad space is owned by American Eagle, so it is likely that American Eagle contributed help to Foursquare in terms of affording the costs involved. That being said, it is an impressive presence for the most popular geolocation platform out there today.

The ad is placed above the American Eagle store location. Perhaps even more impressive is that the ad is the “largest digital billboard in Times Square”.

What are your thoughts on the Foursquare ad? What impact will the ad have on the service as a whole?

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