August 10th, 2010 — Foursquare, News
Let’s be honest: who doesn’t like a good slice of pizza? Today, the national pizza chain Pizza Hut teamed up with Foursquare to offer a special promotion to the chain’s mayors.
According to the official press release, current mayors of the restaurants will be rewarded a bonus order of breadsticks with the purchase of a large pizza. Pizza Hut makes it very easy for the mayors to redeem their reward. Through presenting proof of mayorship through a phone, mayors can redeem the reward up to once per day.
The best part about this deal, at least for current mayors, is that the deal began today and is expected to last throughout the rest of 2010. That’s an awful lot of free breadsticks for loyal consumers of Pizza Hut food.
So what does Pizza Hut get out of it? Hopefully, a lot of repeat traffic, according to the Chief Marketing Officer, Brian Niccol.
We see this promotion with foursquare as a win-win situation – loyal, digital-savvy customers will be able to take advantage of a fun promo, while we hope to see a bump in repeat traffic from Mayors looking to take advantage of this offer.
Do you plan on going to Pizza Hut to potentially take advantage of the mayorship deal?
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March 11th, 2010 — Foursquare, News
If you aren’t already heading to Starbucks locations to get your cups of joe, and you are an avid Foursquare user, you may want to change your go-to source for coffee.
Foursquare announced today that they have teamed up to offer a “Barista” Badge for Foursquare users who check in to five or more Starbucks locations. While the company has not determined an effective way of tracking checkin frequency to a single location, it is a step in the right direction for Starbucks, Foursquare and geolocation marketing in general.
It is no surprise that Starbucks has decided to expand their social media efforts. The Starbucks Facebook fan page has more than 6,100,000 fans while the Twitter page has over 800,000 followers.
Starbucks has an immense amount of potential to utilize geolocation websites to share special offers with their customers. The New York Times’ Bits Blog notes that mobile coupons have been utilized by a number of coffee shops, and hints at the fact that Starbucks could be next in line.
Considering the immense amount of overall popularity and name recognition that Starbucks receives, the company has the opportunity to offer exceptional prizes and giveaways. Chris Bruzzo, vice president of brand, content and online at Starbucks, noted this in his interview with the Bits Blog.
Does the new badge encourage you to go out to different Starbucks locations to get it? Will you change your Starbucks consumption habits with the news?
(Image Credit: Bits Blog)